The work I do now started twenty‑one years ago.

"I built The Factory because the women I love kept paying for comfort with their lives."

For more than twenty years, I've worked with women. For over a decade, I've owned a salon. If you want to know what women carry, stand behind the chair long enough. They tell you things they don't tell anyone else.

I started noticing patterns. Then I started studying them.

The same themes kept showing up: self-abandonment disguised as loyalty, exhaustion mistaken for responsibility, lives built around obligation instead of choice. The advice people were being handed felt soft around the edges and ineffective at the center, so I became a mental health coach to better understand what was happening beneath the surface.

At the same time, I was doing my own rebuilding.

I'm a mother, salon owner, and coach. I'm sober. I've ended relationships that weren't working, built businesses from scratch, and rebuilt parts of my life that looked perfectly fine from the outside.

That's the work behind the work.

The Factory isn't therapy. It isn't self-help. It isn't influence.

It's a workroom.

A place for people who are ready to stop negotiating with the things that keep them stuck. You bring the material. We'll cut through the noise and build something stronger from what's left.